Most popular at home and abroad, XCMG shows the wo

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Xugong overseas shows the world China's "worker" husband

Xugong overseas shows the world China's "worker" husband

information on China's construction machinery

Guide: Recently, a heavy weight has aroused strong concern in the field of global construction machinery. China XCMG group successfully acquired Germany's schweiying group. XCMG is a leading enterprise in China's construction machinery industry, and schweiying is a world-famous leader in complete sets of concrete equipment. XCMG holding schweiying has an unusual international influence

recently, a blockbuster has attracted strong attention in the field of global construction machinery. China XCMG successfully acquired Germany schweiying group

the color should be basically consistent without obvious color difference. The team has gathered top domestic experts who are proficient in composite material technology but do not specify the essential lime sand bricks. XCMG is a leading enterprise in China's construction machinery industry, and schweiying is the world's famous leader in complete sets of concrete equipment. XCMG holding Shi Weiying has an unusual international influence

"XCMG group has been established for 22 years. At first, products and people went out. In recent years, the manufacturing base went out with a small initial clamping force. Now it is a big acquisition of large foreign companies. XCMG has achieved a beautiful three-level jump in internationalization." Said Wang Min, chairman and party secretary of XCMG group

in the first quarter of this year, under the situation of the global construction machinery industry downturn, the slowdown of domestic economic growth and sluggish exports, XCMG bucked the trend and achieved US $319million in foreign exchange earnings from exports, a year-on-year increase of 44%

XCMG's "internationalization" pilot test before the establishment of the group. At that time, it was mainly the export of national foreign aid products. After the establishment of the group in 1989, the self operated export of enterprises has been increasing, but it is mainly developing countries such as Southeast Asia and Africa. All the secondary companies have the right to export and fight their own battles. It is difficult to regulate the price, quality and delivery time

In July, 1997, with the approval of the Ministry of foreign economic cooperation, Xuzhou Construction Machinery Group Import and Export Co., Ltd. was established to unify the export and international procurement business of the whole group. XCMG's internationalization, focusing on product export, began on the right track. In the following year, XCMG import and Export Corporation realized an export of more than 20million US dollars, ranking first in the domestic industry

but the road to exit is not smooth. In the mid-1990s, XCMG exported two 16 ton truck cranes to the United States. This was the first time that XCMG products entered the market of developed countries. The whole enterprise was elated and held a grand departure ceremony like "marrying a woman". However, when they arrived at the other side of the ocean after more than 50 days of sea turbulence, everyone was shocked. Due to the erosion of sea water and wind, the crane paint was seriously peeled off. The American personnel did not believe that it was a new car and immediately asked to return it

learning from the bitter experience, a great quality centered reflection was launched in XCMG. The implementation of ISO9001, ISO14001, OHSAS18001, ISO10012 and other international standards has also been fully implemented within the enterprise. The quality management and assurance ability has been continuously improved, and a standardized, scientific and standardized work system for quality, environment, occupational health and safety and measurement management has been established

at present, all XCMG's internal enterprises have passed the ISO9001 quality management system certification, and 22 leading products, such as truck cranes, loaders, rollers and graders, have passed the EU CE certification, the American SAE standard and the Russian gost certification, and have obtained the pass in the foreign market

with the continuous expansion of overseas market scale, XCMG's overseas marketing system and service system are also being strengthened. At present, XCMG has established 15 overseas offices worldwide, a large number of XCMG's business and service personnel are active all over the world, and has developed more than 100 overseas XCMG agents. Spare parts centers in Poland, Kazakhstan, Iran, the United Arab Emirates and other regions have been put into use, effectively solving the bottleneck of after-sales service and spare parts supply

on March 12th, 1992, the five-star red flag was raised for the first time at the 23rd Munich International Construction Machinery Exposition, known as the "Olympic Games of construction machinery". Chinese construction machinery enterprises represented by XCMG group appeared at the top international exposition

with this as a symbol, Chinese construction machinery enterprises have formally stepped onto the international stage and competed with global competitors

at present, XCMG's products have been sold to 147 countries and regions in the world. Last year, XCMG achieved export earnings of US $1.086 billion, an increase of 125% year-on-year, becoming the first enterprise in China's construction machinery industry to export more than US $1billion. XCMG also won a US $740million export project to Venezuela, which is known as the largest export order of China's construction machinery. XCMG products can be seen both in the national key foreign aid projects and in the landmark construction sites around the world. XCMG, with its own technical strength, has occupied a place in the world construction machinery market and made positive contributions to Chinese manufacturing enterprises going global

layout XCMG's "internationalization" to secure its foothold

like the global layout in the military sense, if an enterprise wants to occupy the international market, it must also have a strong overseas base as a support

as early as September, 2007, XCMG broke ground on the assembly plant in Poland, which was officially put into use in March, 2009. This is XCMG's first attempt in overseas layout and industrialization. The building area of the plant is 5000 square meters, which is mainly used for assembling XCMG loaders, rollers, graders and other products. After the completion of the plant, it will be of great significance for XCMG to expand its market share in Europe and improve its product competitiveness

on May 17, 2011, the signing ceremony of XCMG Brazil Industrial Park project with an investment of US $200million was grandly held in bausso, Brazil. Oudiah, representative of the president of Brazil and vice speaker of the federal house of Representatives, Wang Min, chairman of XCMG group and other government and enterprise guests gathered. With a construction area of 800000 square meters, the park will build XCMG's first overseas complete set of construction machinery manufacturing base, and is also the largest investment project of Chinese industrial enterprises in Brazil so far. It is estimated that the output of the industrial park will reach 600million US dollars by 2015

as one of XCMG's important overseas markets, Brazil has the advantages of favorable climate and location, as well as the advantages of radiating and driving the development of surrounding markets. At present, XCMG has more than 3000 sets of construction machinery and equipment in the Brazilian market. In 2010 alone, XCMG exported 120million US dollars to Brazil

"the second step of XCMG's strategy to go global is to build manufacturing bases overseas, make full use of local resources and technologies, use local employees, and more closely distribute foreign markets." Wang Min said

at present, XCMG group is paying close attention to the implementation of the strategic layout of global operation, gradually establishing overseas companies and factories in various regions of the world by studying the global market and dividing marketing regions. A number of overseas industrial projects such as XCMG's manufacturing bases in Eastern Europe, India, South Africa and Indonesia will soon be put into operation, laying an important chess piece for enterprises to win the international battle in the 21st century

XCMG's global M & a "internationalization" dominates the world

in recent years, when the European and American economies are in crisis and recession, XCMG executives have keenly observed that the time has come for Chinese enterprises to really go global. This time, XCMG aims at its multinational counterparts

in 2011, XCMG made a small attempt to acquire AMCA Co., Ltd. of the Netherlands and FT Company of Germany, two European companies that developed and manufactured basic parts, and extended its reach to the field of high-end parts

based on these two European companies, XCMG European Research Institute began to build, and XCMG has a new platform in attracting overseas high-end technical talents

in April this year, XCMG won the German schweiying company, a famous global concrete machinery company. But this was still unimaginable in previous years. Both at home and abroad exclaimed that the increasingly powerful Chinese enterprises would blow a whirlwind of mergers and acquisitions around the world

as we all know, Germany is a powerful country with a long history of machinery manufacturing, leading technology and rich patents. Schweiying, which has a history of 78 years, was once known as the "leader" of complete concrete equipment in the world. Founded in 1934, the company is headquartered in hern, Germany. It has established production bases in the United States, Germany, Austria, India, Brazil, China and other countries and regions. It has its own sales and after-sales service centers in France, the Netherlands, Austria, the Czech Republic, Sweden, South Korea and other places. At the same time, it also has agent teams in more than 100 countries. The company's main businesses include concrete mixing plant, concrete mixer, concrete pump and concrete recycling station, which can also be clamped); With advanced product line width and technology, it is the world's top provider of concrete machinery and equipment production and transportation solutions

taking Shi Weiying will substantially improve the concrete machinery business, one of XCMG's core sectors, and further consolidate XCMG's leading position in the domestic industry. It not only shows XCMG's courage and confidence in "going global", but also shows XCMG's ability and strength to win respect and favor in the global market. It also marks another solid step in the internationalization process of Chinese enterprises

100 billion yuan, international and world-class, which is the corporate vision familiar to every XCMG employee. XCMG has grown rapidly from a humble "little brother" with an operating income of only 380million yuan in the early years of its establishment to an industry giant with an annual sales scale of more than 87billion yuan, ranking the seventh in the world

XCMG aims to achieve an operating income of more than 300billion yuan in 2015, become one of the "top three" in the global construction machinery industry, and become a world-famous, internationally competitive and proud top enterprise

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